Social Media and Social Class in Organizations

26 10 2009

With the multitude of varying definitions of social class, I want to start by summing it up to the simplest and most relevant definition for my post.  Social classes are the hierarchical arrangements of people in society into groups.  Social stratification is defined by unequal access to desirable resources.

Based on this simple definition, it is clear that organizations have a social class system which is arranged hierarchically into groups such as senior managers, middle managers, first line managers and regular staff.  As you move up the hierarchy, decision making abilities and access to desirable resources increase. These desirable resources in relation to career development are exposure, information sharing and connections to the right people.

In the past, these resources were not accessible to all employees which was a significant barrier that made advancement within an organization challenging.  With the rise of social media, exposure, access to information and good networks are no longer luxuries that are exclusive to the “upper class” in organizations.

Today, any employee now has access to online social media resources such as Twitter, Facebook, Linkedin and several other communities that can be used to communicate thoughts and ideas increasing exposure, gain knowledge of an industry, competition, trends etc. and network with the right people.Social Media and Social Class - Twistful Thinking Blog Aleya Suleman

Social media is helping to level the playing field and creates more opportunity for advancement in organizational social class.  Are you leveraging your social media resources for your career development?

- Aleya Suleman





Is Your Employee a TwitFace?

29 08 2009

As consumer buying behaviors change and customer rely more heavily on their social networks before making a purchase decision, it’s critical that company policies also change in order for the organization to keep up. Businesses today need to evolve by embracing new media and developing a new kind of employee.

Progressive companies are no longer blocking social media sites like Facebook, YouTube and Twitter, but rather promoting their use and encouraging employees to navigate these communities and leverage their knowledge of the media and it’s users.  Active participation will allow employees to be informed, proactive and flexible.

In my opinion, a socially savvy workforce can create a true competitive advantage in today’s marketplace.

So next time you say to your employee, “YouTwitFace”! It’s a compliment!

- Aleya Suleman





The Inspiration for My Blog…

28 08 2009

Twistful Thinking Blog - Aleya SulemanRecently I have been using Twitter, and very quickly I became addicted! Today I was home sick and spent the whole day on Twitter! After several hours I realized I had a lot more to say than 140 characters would allow. It really inspired me to start my own blog so I could share my own full thoughts on the cool things that are happening out there in the world of new media.

Times are changing so fast and I think it’s important not just to keep up with things, but to participate. Since i’m not the type to sit on the sidelines and I really believe in the saying “Go Big or Go Home”….here I am, starting this adventure!

- Aleya Suleman








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