Is Your Employee a TwitFace?

As consumer buying behaviors change and customer rely more heavily on their social networks before making a purchase decision, it’s critical that company policies also change in order for the organization to keep up. Businesses today need to evolve by embracing new media and developing a new kind of employee.

Progressive companies are no longer blocking social media sites like Facebook, YouTube and Twitter, but rather promoting their use and encouraging employees to navigate these communities and leverage their knowledge of the media and it’s users.  Active participation will allow employees to be informed, proactive and flexible.

In my opinion, a socially savvy workforce can create a true competitive advantage in today’s marketplace.

So next time you say to your employee, “YouTwitFace”! It’s a compliment!

- Aleya Suleman

Where is Your Finger?

As I delve further into this world of social media, I can’t help but think how so many businesses are out of touch. They just don’t have their finger on the pulse!

So where are their fingers anyway? Seems all too many have their thumbs (in this case), up their you know what and are just not doing anything to figure it out.  Others have their fingers up their nose, staring into space waiting for someone to tell them what to do.  There are a few with their fingers on the pulse, sort of aware of what is going on and trying what they can to keep up…but these days, that’s just not enough! So where’s the right place for your finger?  I think probably sticking right up at your competition while you blow by them at full speed.

In today’s world it’s the businesses that are willing to take risks and lead the way with innovative strategies that are going to build the brands of the future. The ones that are not worried about what the competition is doing, but what the consumer is doing.

So, where is your finger?

- Aleya Suleman

The Inspiration for My Blog…

Recently I have been using Twitter, and very quickly I became addicted! Today I was home sick and spent the whole day on Twitter! After several hours I realized I had a lot more to say than 140 characters would allow. It really inspired me to start my own blog so I could share my own full thoughts on the cool things that are happening out there in the world of new media.

Times are changing so fast and I think it’s important not just to keep up with things, but to participate. Since i’m not the type to sit on the sidelines and I really believe in the saying “Go Big or Go Home”….here I am, starting this adventure!

- Aleya Suleman