As consumer buying behaviors change and customer rely more heavily on their social networks before making a purchase decision, it’s critical that company policies also change in order for the organization to keep up. Businesses today need to evolve by embracing new media and developing a new kind of employee.
Progressive companies are no longer blocking social media sites like Facebook, YouTube and Twitter, but rather promoting their use and encouraging employees to navigate these communities and leverage their knowledge of the media and it’s users. Active participation will allow employees to be informed, proactive and flexible.
In my opinion, a socially savvy workforce can create a true competitive advantage in today’s marketplace.
So next time you say to your employee, “YouTwitFace”! It’s a compliment!
- Aleya Suleman