Comments : 2 Comments »
Tags: Search Engine Optimization
Categories : Business, New Media, Strategy
Who cares if search engines find you…if your clients can’t!
Lately, everyone I seem to speak to is so interested in Search Engine Optimization (SEO), that they seem to forget the whole point! The primary objective of search engines is to provide searchers with relevant results. Results that match as closely as possible to what the searcher is looking for.
It’s not possible to be well optimized if you are unclear on what keywords and phrases will drive quality leads to your business. Quality leads that will ultimately result in increased sales (last time I checked, most companies are in business to make money)!
The foundation of a solid online strategy has to be a comprehensive understanding of your client’s needs and search habits. It is important to note that this is not limited to website content, but any online presence you may have including Search Engine Marketing, Blogs, News etc…Basically, any digital content related to your business.
When you begin devising an online strategy there are some key questions you need to ask yourself. This is the time to put your green hat on and really brainstorm!
- What are clients looking for when they need my business? Get specific. Make a list of all the products, services and brands that you offer. Don’t forget about what differentiates you.
- What might clients type into the search box in an effort to find me? If a client wants a white watch, are they likely to look for ‘white watch’ or ‘jewelry store’? Search has changed, people look for what they want.
- What are some of the common requests I am asked for on the phone and in person? If a client calls a plumber, do they say ‘I need a plumber’ or ‘I need my toilet unclogged’? Think beyond the common business categories.
- Are my clients likely to use industry terms that I do? Is a client likely to look for ‘Expanded Polystyrene (EPS) Insulation’ or ‘foam insulation’? Don’t forget about the layman.
There are lots of different ways to come up with the answers, but first you need to start asking the right questions!
So, question… How relevant are you for what your potential client is looking for?
- Aleya Suleman
Comments : 1 Comment »
Tags: Business, Management, thinking
Categories : Business
At last, I finally have some time to think! Over the last little while I have been so busy executing several new initiatives at work, that I forgot to think… Well not really, but certainly not the kind of thinking that gets the juices flowing, generates innovative ideas and develops creative plans and solutions.
As things begin to slow down ever-so-little, I’ve been reminded of the powerful things that come of taking, wait… MAKING the time to think.
For many of us, ‘Think Time’ is one of our most productive times in the work week. The quiet minutes you have to yourself looking blankly at the computer or out of the window. Even though it doesn’t look pretty (or should I say smart) it’s incredibly valuable. These uncommon moments when you take a step away from from the day to day chaos and look at things from a different perspective, make all the difference! Not only do you feel slightly refreshed, but the days and weeks that follow have more clearly defined goals and objectives, go more smoothly and deliver better results.
In today’s world we schedule everything important back-to-back, with each getting the allotted time and attention it needs, yet we don’t schedule one of the most critical activities to our success – thinking! Even if you don’t/can’t/won’t schedule it in, leave a little room…in case you need it.
I’ve been thinking…it’s time to start thinking!
- Aleya Suleman
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Categories : Business, Learning, Training
Sometime in late November I made a note in my journal, Blog entry – Lateral Learning. I jotted down a few brainstorming notes below it with every intention of completing it week over week on my to-do list. I really meant to write sooner, but since I’m in a new position at work, I can blame it on being busy learning .
Today was the “Aha!” moment that reminded me of my intentions.
At 9am this morning, we had a large regional sales meeting to kick of the New Year (or more suitably, the New Decade) led by company executives. The 2-hour meeting was completed with a 5 minute speech from three of our most successful salespeople on what they have done to become top performers in the organization. As they spoke, their peers (ranging from brand-newbies to veterans) sat attentively and listened carefully to what these people had to say. Their stories were told honestly and with such conviction that the buzz could be felt around the room almost immediately. Despite all the valuable information that was shared throughout the powerful and motivating meeting, what stood out the most were the words coming from those who do it every day.
The reasons why are the same as when I initially wrote them down, but all of a sudden they were reinforced. Lateral learning, learning from your peers who do it every day is extremely valuable.
- It’s practical vs. theoretical. Not just some great idea someone has, but something that someone has done before, successfully.
- This lends it credibility. It has worked for someone else, so it can work for you.
- There is less risk. Someone else has taken the chance, and you can benefit from the results.
- It’s participative. You can ask questions, contribute your thoughts and maximize your experience.
Certainly, learn from your managers, take courses, attend training sessions, self-educate…you can do it all, but don’t overlook the importance of lateral learning…and you can do it standing vertically!
- Aleya Suleman